AI is the latest wave of technology transforming how both individuals and businesses operate. With 68% of Australian businesses already implementing Artificial Intelligence (AI) technologies, a key question for small and medium business owners is: How do I keep up?This article aims to answer that question by exploring how AI is reshaping the service landscape and how you can start adopting AI in your own business systems.
In its simplest form, AI refers to technology that uses data to learn and perform tasks. With continued development and investment, AI has expanded into many areas, especially Generative AI—the kind of AI that creates new content, such as text, images, music, audio, and videos. A well-known example is ChatGPT, which is widely adopted across business functions like copywriting and data analytics.
You might already be using AI without even knowing it. Companies like Google have embedded AI features into their products—think of automated summaries or quick edits, both powered by Generative AI.
At VOQO AI, we focus on leveraging Generative AI to develop agents capable of holding conversations with customers. This helps relieve pressure on service businesses that handle a large number of calls, allowing staff to focus on more crucial aspects of their operations.
According to research by McKinsey, AI is most commonly adopted in:
1. Marketing and Sales (34%)
2. Product and Service Development (23%)
3. IT (17%)
Generative AI has revolutionised Marketing and Sales through personalised sales scripts and emails. Tools like DALL-E, which can generate custom images, play a key role in producing creatives for marketing campaigns. Additionally, AI's capability to analyse large volumes of data allows it to produce high-quality copy for websites and marketing materials.
At VOQO, our clients use our AI Agents as virtual receptionists. These AI Agents handle customer inquiries, qualify calls, and summarise key points during conversations. This helps business owners identify valuable opportunities they might otherwise miss if calls go unanswered.
Adopting AI may seem daunting, but for a service business, you don’t need every feature AI has to offer. In fact, adopting AI is often easier than building it yourself—working with a third-party provider lets you enjoy all the benefits without the headaches of complex development.
To start, you don’t need much specialized equipment. Reliable hardware like laptops and phones are enough, plus an evaluation of your current systems to determine integration capability. Many AI products use something called openAPI to connect with other apps, which might seem complex, but is essential for effective integration in modern management systems.
Training is also crucial for successful AI adoption. The level of training needed will depend on the complexity of the AI tool you choose, so look for solutions that are user-friendly, effective, and tailored to your needs. We’ve discussed some top-performing AI tools in another article here.
Now that we’ve established that adopting AI isn’t as difficult as it seems—and you don’t need any fancy technology to get started—how do you choose the right AI product for your business?The answer lies in addressing the pain points in your business. AI isn’t here to replace your job; it’s designed to make systems and processes easier and more automated.
At VOQO AI, we’ve identified that many service businesses struggle with customer service and call handling due to the high volume of calls they receive daily. This is where our AI solutions come in—relieving pressure on your team, ensuring no call goes unanswered, and giving your staff more time to focus on what matters most.
The AI revolution is well underway, and small and medium businesses can stay ahead of the curve by identifying areas where AI can ease their workload. From managing customer enquiries to creating marketing content, AI can provide substantial value—without the need for a complex implementation process.
At VOQO AI, we make adopting AI simple and effective, helping you stay competitive and focused on your core business.
Ready to transform your call handling and customer service processes? Contact us today to learn how we can help.
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