Privacy Policy

Last updated: May 1, 2024

1. Introduction

Heffron Intelligence (ABN 78 677 142 755) (we, us or our) understands that protecting your personal information is important. This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us or collected by us when interacting with you.

2. The Information We Collect

2.1 Personal Information

The types of personal information we may collect about you include:

  • Identity Data: e.g., your name, age, profession, and gender.
  • Contact Data: e.g., your telephone number, address, and email.
  • Financial Data: e.g., bank account and payment card details (managed by our third party processor).
  • Transaction Data: e.g., details about payments and product/service purchases.
  • Technical and Usage Data: e.g., IP address, login data, browser session, geo-location data, page views, and device information.
  • Interaction Data: e.g., information you provide through surveys, contests, or event participation.
  • Marketing and Communications Data: e.g., your preferences for receiving marketing messages.
  • Professional Data: e.g., details of your employment or professional history.
  • Sensitive Information: e.g., data concerning racial or ethnic origin, political opinions, religious beliefs, health information, biometric data, etc.

3. How We Collect Personal Information

We collect personal information in a variety of ways, including:

  • Directly from you (in person, over the phone, via email, or online)
  • When you complete forms (e.g., registrations, newsletters, or surveys)
  • When you access our websites (via cookies, analytics, etc.)
  • From third parties
  • From publicly available sources

4. Why We Collect, Hold, Use and Disclose Your Personal Information

We use your personal information for various purposes, including:

  • Enabling you to access and use our software
  • Conducting business with you
  • Communicating with you regarding our services and support queries
  • Internal record keeping, administrative, invoicing, and billing purposes
  • Analytics, market research, and business development
  • Advertising and marketing (e.g., sending you promotional information)
  • Running promotions or competitions
  • Processing employment applications, where applicable
  • Compliance with legal obligations

Sensitive information is used only for the primary purposes for which it was collected, or for secondary purposes that are directly related, and with your consent or as legally required.

5. Our Disclosures of Personal Information to Third Parties

We may disclose your personal information (excluding sensitive information) to third parties under the following circumstances:

  • Our employees, contractors, and related entities
  • IT service, data storage, and web-hosting providers
  • Marketing or advertising providers
  • Professional advisors, bankers, auditors, and insurers
  • Payment processors
  • Agents or business partners
  • In connection with mergers, acquisitions, or asset sales
  • Regulatory authorities, law enforcement, or for legal proceedings
  • Third parties involved in data processing (e.g., analytics and cookie providers)
  • Other disclosures as required or permitted by law

Sensitive information is disclosed only with your consent or when required or permitted by law.

6. Google Analytics

We have enabled Google Analytics Advertising Features. Both we and third-party vendors may use first-party cookies and other identifiers to collect technical and usage data about you. You can opt out of these features using browser settings or the Google Analytics Opt-out Browser Add-on.

For further details, please refer to Google's Ads Preferences Manager.

7. Overseas Disclosure

Your personal information is stored in Australia. When we disclose your personal information to third parties, they may store, transfer, or access the data outside of Australia, in accordance with the Australian Privacy Principles.

8. Your Rights and Controlling Your Personal Information

You have choices regarding the personal information you provide. These include:

  • Opting out of direct marketing communications
  • Requesting access to the personal information we hold about you (note that administrative fees may apply)
  • Requesting correction of any inaccurate or incomplete information
  • Lodging a complaint with us regarding our use of your personal information

If personal information is received from third parties, it will be protected as described in this Privacy Policy.

9. Storage and Security

We are committed to securing the personal information we collect. We have implemented physical, electronic, and managerial procedures to safeguard your data from misuse, interference, loss, or unauthorized access. However, no online transmission or storage system is completely secure.

10. Cookies

Our website uses cookies to store your preferences and enhance your user experience. Cookies do not directly identify you but help recognize you on subsequent visits. You may adjust your browser settings to block cookies, although this might limit some aspects of website functionality.

11. Links to Other Websites

Our website may contain links to other parties' websites. We do not have control over those sites and are not responsible for their privacy practices. This Privacy Policy does not extend to any third-party websites.

12. Amendments

We may update this Privacy Policy from time to time. Any changes will be published on our website, and we encourage you to review this Policy periodically to stay informed.

13. Contact Information

For any questions or notices regarding this Privacy Policy, please contact:

Heffron Intelligence (ABN 78 677 142 755)
Email: adam@voqo.ai